Tags: Culture, Design, Festives, Food, Gift Ideas, Hong Kong, Humour, Packaging, Product design
Itchyfingers were recently over the moon….If you have been following Itchyfingers, you would remember that we mentioned about a very uniquely designed mooncakes from Hong Kong some years ago. This year, they finally brought them in, about a year after they opened shop here, as they couldn’t get licensing for selling food in time for the festival last year.
What are Itchyfingers talking about?
Oooo? What are these? Looks like some chinese calendars…It reminded me
of my IT bag, the one featuring August 9 – Singapore’s National Day
The bigger “calendar”. Like a typical chinese calendar with a daily page for you to
tear off with each passing day, there is this section on both the big and small
“calendar” boxes where they will give advices on the “dos and don’ts”. Here, it is
advisable for “self-consumption and gift”, while it is not so good “to keep for
three months and not eating”…hahah…On the bigger box, there are a rows of, er,
what are those?!?! Bums?
You have guessed it right! Itchyfingers were over the “moon” when we heard that the Hong Kong lifestyle company, Goods of Desire, or G.O.D. (which is 住好啲 in Cantonese to mean “to live better”), finally brought in their unique butt-shaped mooncakes to Singapore! Couldn’t wait to lay my itchy fingers on those bums and rushed down to buy some!
I know it’s tough to see the “full glory” of the bums with their plastic
wrappings, so here’s the bums on their leaflet….Which is your favourite?
Actually my favourite is still the “Full Monty” which they didn’t bring in…booo..
So, why use the bums as mooncake design? Here’s the rationale…haha…
The moon on the 15th day of the lunar eighth month is supposed to be the
brightest (though some people say it’s brightest on the 16th). In the chinese
language, the phrase “八月十五” (literally means August the 15th) is a colloquial
term used to describe one of our least exposed bodily parts, which is supposed
to be as bright as the moon on the 15th of August. Yes! it is the BUM – as round
and as bright (or white) as the moon….hahah…Legend also says that Chang E, the
lady who flew and stayed on the moon, saw a bright reflection of the moon on
the river during August, when it was actually her boyfriend’s bum being reflected
while he was doing his business by the river! Wahahah…I don’t really like the
second point they mentioned here where the pomelo, a fruit that is commonly
consumed during the Mid-Autumn Festival, shares a common name with the bum
in chinese, so the 15th of August is also called the bum
This morning, Itchyfingers took out one bum for brekky…Haha…Decided
to try our least favourite design, the “Bunny”. The drawing looks much
cuter than the actual one, which looks a bit like piles growing on the butt!!!
Wow, gross! Wahahah!!!
Besides looking funny, the mooncakes are actually made by a renowned baker in Hong Kong. They come only in the white lotus paste filling with single yolk. In my opinion, they should make it into the black lotus paste with lotus seeds (黑豆沙and瓜子) to make it even funnier – er, if you know what I mean…gross lah! Wahahahah!!!! As for the packaging, I thought the bag should come with those red and white cotton twine that were commonly used in the early days on brown paper bag. The paper used on the bag and box could also be changed into uncoated paper stock to make it more authentic like those used on the real chinese calendars. That being said, I think the whole idea and concept of the bum mooncake is simply brilliant! But that is if you can share their kind of sense of humour! Wahahah! Itchyfingers think this is the perfect gift for friends or relatives who have an open mind and great sense of humour. Certainly suits those working in the creative field! You can now get a 15% early bird discount if you buy your butt before the 31st August! Hurry, move your butt down to G.O.D now! 😀
Also see related posts:
> The IT Bag
> Basket of Abundance
> Talking Behind the Bag – Carrier Bags in Singapore From the 1950s to the 1980s
> The Full Monty
Tags: Design, Food, Packaging, Product design, Taiwan
My friend Butterfly, who is now based in Melbourne, bought me this cute little snack. At first I thought it’s another new snack from the same brand, although the photo on the pack looked familiar. Alas, upon opening up, it was really the same thing…They have updated the look of the pack…Can’t find this product in the super mart now for some reason…Not popular? 😮
Remember this Taiwanese snack with the cute little girl’s name and cartoon
character as the brand? I always thought it is unique branding….
Also see related posts:
> Everyone Says Good Good Eat…Again! – Taiwan Trip #16
> Everyone Says Good Good Eat
Tags: Animals, Arts, Chinese New Year, Culture, Design, History, Language, Packaging, Vietnam
As Chinese around the globe welcome the Bunny for the Year of the Rabbit, Vietnamese is purr-fectly happy being the odd one out. Why? Cos they are celebrating the Year of the CAT.
So, how did the Rabbit turn into a Cat?
It all began as a misunderstanding – The Chinese word for rabbit is 卯 (mao), which sounds like ‘meo’ in Vietnamese, meaning cat. So while others celebrate the Year of Rabbit, Vietnamese will celebrate the Year of Cat. Hahah…Apparently, the Vietnamese have no interest to change it now. Since most of Vietnamese people are farmers, they prefer the cats as they can kill rats that threaten their crops whereas rabbits are the ones who will eat the crops!
Haha…interesting right? A pity Itchyfingers are not in Vietnam now, cos it would be nice to see decoration of the cats all over the street. For Chinese who celebrate the Year of Rabbit, we have red packets with bunny design. So I guess for the Vietnamese, their choice of design will be the cat! 😀
Called Maneki Neko in Japanese, they are also known as the Lucky Cat,
Fortune Cat or Welcoming Cat…
Happy New Year to all!